Refreshing a Visual Identity to reflect evolving goals

With the new decade coming to a start and several trends changing, the brand identity of this Oakville-based robotics team must evolve to reflect the ever changing dynamics of the team and its goals.

Project Timeline

June 2018 – June 2020

Client

FRC Team 3161

Design Processes

Branding Design, Digital illustration, Web Design, Graphic Design, Logo Design,

Software

Illustrator, InDesign, WordPress, Bookstack

The team icon was the biggest change in the logo redesign process. The old logo’s form was largely kept with some aspects emphasized and some simplified to optimize its legibility and flexibility

Movement

The angular nature of the team icon loosely depicts movement. this symbolism also applies to the logotype’s italicized nature. 

Heritage

The form of the icon is based off of the athletics department logo of the team’s host school; Holy Trinity Catholic Secondary School.

Personality

Sharp edges and Angular shapes shows that the team is willing to take risks in order to innovate and show the team’s professionalism.

The whole design system of the team’s brand was refreshed, the color system revamped, as well as the graphic design elements were redesigned. This whole process was iterative and was condensed into a single brand standard document as the process was taking place.

Easier to Edit, Friendlier

The team website was also redesigned to reflect the new standards in place, this necessitated a move to a more GUI-Friendly Web Management System called WordPress from the Code-based RapidWeaver the old website was using, eliminating the need on the reliance of one person to modify and manage the website’s contents.