Applying a Camera Equipment Brand’s Identity into a new market segment of Personal Heating

How does one take DJI’s brand’s identity and apply it to a completely new portable heater product segment that they have not explored in before?

Note: While this project examines DJI’s brand identity and therefore uses some of their intellectual property such as logos and branding, this project is not affiliated with them, and all copyrighted material belong to DJI..

Project Duration

January 2022 – April 2022

Course

IDES2302A

Design Processes

Secondary Research, Market Analysis, Physical Sketching, Computer Aided Design, 3D Printing

Software

Illustrator, Sketchbook, Solidworks, Keyshot

Brand Analysis Document

This served a purpose to understand the underlying principles of their brand identity, allowing the group to interpret it and apply it to their respective projects more concisely

Analysis Group

Annas Mahgoub, Zach Rodgers, Stefen Acepcion

• No larger than 4″ x 6″ x 8″
• Design must have a grille rated to IP30, include a specific fan (OD8020) and heater core (MSH-1050M-70S PTC),
• Air outlet is 120% the area of the air inlet due to heat expansion of air.

Overall Goal

One of the most integral aims to this explorative phase is finding a form that best suits as an extension of the Ronin line, this was achieved through several considerations and ideation

The Final Approach

This portable heater is primarily aimed at photo and video editors, that need extra heat near their desks while doing work.

Form

The Ronin line has a fluid integration of 2 opposing form philosophies, the resulting sketches explore integrating those into the resulting product

With the design forms sketched out, the resulting design was defined using that data as long as further drawing from the brand analysis.

It was then designed in Solidworks, then printed using PLA on an FDM printer.

Opportunity to carry out a product design process based off of an existing brand identity.

Brand Analysis

This project made us learn about how a brand does not just revolve around its logo, its colours or its defining visual characteristics.

Creating a product, especially in a new market segment also needs the understanding of the brand’s culture, its perceptions and its goals in order to be successful.

Working with technical constraints

Working on this project allowed me to design a portable heater around a brand’s identity while also balancing constraints around heater safety and making it work with ergonomics, form and its practicality as a product.