Brand Extension Study : dji
Duration: March - April 2022
Project Scope: Brand Research, Concept Ideation, Studio Project
In March of 2022, I was grouped with 2 other design students to undertake a brand study on the attributes, mission as well as the design language of the leading drone brand DJI.
After the Brand Study had been completed, we completely focused on individual product extensions that can be applied to the brand, it has to be something that they do not make and the goal is to make the resulting product as cohesive and as connected to the brand as possible.
For my part, i decided to go and extend the brand to the line of Personal Heaters.
